History of the Maîtres Vignerons of Saint-Tropez Peninsula

The history of the Maîtres Vignerons de Saint-Tropez runs alongside that of the village of Saint-Tropez. Over 55 years ago, they gave birth to a unique and innovative model: preserving the identities of each winegrower to create a common force.

1964

8 winegrowers from the Saint Tropez peninsula decided to join forces to produce and promote their wines. Their objective: to build a joint bottling and distribution unit to showcase their heritage, their brands and their terroir.

2007

To support the development of the Provence rosé business, an extension project is underway, with a new 1,000m² building for storing ﬁnis products.

2016

Complete renovation of the 400m² sales area by a renowned architect and designer to turn it into a real showroom and reception area for our private and professional customers.

2017

Many of our estates are committed to organic farming.

2018

Major renovation work has begun at the winery (latest-generation bottling line, automated packaging) to meet growing demand for Provence rosés and improve working conditions for the teams.

2021

Strengthening of local roots with the arrival of new members:

Domaine Siouvette (La Môle)
Château Saint Maur (Cogolin),
Domaine de la Sultanine (Ramatuelle)
Les Vignobles de Ramatuelle

2024

Feraud estate has joined our structure: Founded in 1927, this 50-hectare estate is located in Vidauban on the sand, sandstone and quartz soils of the Maures plain, around thirty kilometres from Saint-Tropez.

Our
members

‘Strong together while respecting each individuality’ is the phrase that best sums up the astonishing philosophy of the Maîtres Vignerons de Saint Tropez.

Domaines

Caves

Our values

Introducing our Provence rosés to the world is our vocation. The wines signed Maîtres Vignerons share a common identity: they express the finest terroirs of Provence, aromatic and elegant.

DIVERSITY OF TERROIRS

Our wines come from 4 great terroirs of Provence: the Saint-Tropez peninsula, the Golden Triangle (ancestral vineyards located between Cuers, Puget Ville and Pierrefeu), Cannet des Maures and the southern Luberon.

We've made the most of the diversity of our terroirs, offering a deep and varied range that reflects the expertise of our winemakers.

Biodiversity

For several years now, the Maîtres Vignerons have been encouraging and supporting winegrowers in their organic and High Environmental Value initiatives.

This organization allows us to have a perfect knowledge of the terroir and the plots of land, so that we can find the most appropriate management and solutions to support each vineyard in its ecological transition.

QUALITY

Every step of the process relies on the know-how of our winegrowers and oenologists: they all tend their vines and vinify their grapes on their own estates, and benefit from the expertise of professionals at every stage, from vineyard management to viniﬁcation.

The Maîtres Vignerons have a modern, high-performance bottling unit, and are constantly investing in their equipment aﬁn order to maintain the level of excellence of their wines.

CREATIVITY
AND INNOVATION

Les Maîtres Vignerons has the marketing know-how to modernize packaging and rethink the way rosé is consumed.

In this way, we enhance the diversity of our terroirs by offering a deep and varied range of estate wines that reveal the imprint of their winemaker, and branded wines with modern, trendy packaging.

A dedicated sales force gives us total control over the marketing of our wines.