Nouvel article

Nouvel articleCinéma, liberté et art de vivre : l’histoire d’une icône et d’un village devenu légendaire.

Brigitte Bardot et la naissance d'un mythe.

Saint-Tropez n'est pas devenu un mythe par hasard.
Dans les années 1950, le cinéma révèle au onde un village, une lumière et une liberté nouvelle.

Au coeur de cette histoire, Brigitte Bardot occupe une place à part.
Bien plus qu'une actrice, elle incarne un tournant culturel, une liberté nouvelle, et une nouvelle manière de regarder Saint-Tropez.

Avec le film Et Dieu… créea la femme, tourné en grande partie sur place, le village entre dans l'imaginaire collectif.
A travers ce rôle devenu mythique, Brigitte Bardot révèle Saint-Tropez au monde, tout en restant profondémment attachée à ce territroie qu'elle n'a jamais quitté.

 

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​An Icon Inseparable from Saint-Tropez

Brigitte Bardot was never a passing figure.
She chose Saint-Tropez, lived there, committed herself to it, and found in it a refuge away from the spotlight.

Over the decades, she became inseparable from the village’s identity :
through her presence, her discretion, her causes, and that unique bond between personal freedom and deep attachment to a place.

Saint-Tropez would undoubtedly not have the same resonance without her.
And in return, Brigitte Bardot has become an integral part of the village’s history, memory, and international reach.

Club 55, Heir to an Era

In the wake of this founding period, certain places emerged as lasting symbols.
Club 55 is among the most emblematic.

Born in the context of the film’s production, Club 55 gradually became far more than just an address.

It embodies an art of living that is simple, authentic, and deeply Mediterranean faithful to the original spirit of Saint-Tropez.

Under the direction of Patrice de Colmont, who passed away in October 2025, the place preserved a rare philosophy: that of discreet luxury, respectful of its setting, of people, and of time itself.

A vision perfectly aligned with the legacy left by Brigitte Bardot.

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Remembering, Simply

Paying tribute to Brigitte Bardot means recalling what she gave to Saint-Tropez:
an identity, a sense of freedom, and a global resonance.

It also means recognizing that certain places, people, and stories shape a territory in lasting ways.

Today, it is above all about keeping this heritage alive.
Telling it with sincerity.

And reminding us that Saint-Tropez is, more than ever, a deeply human and living story.